Steel & Stone Quality Goods

This project focuses on Adertisement campaigns. By utilizing a more temporary branding to increase brand exposure, this can generate more revenue, or increase popularity.

The beginnign starts with a brand. I chose a more western clothing brand that values quality and no fluff. You can see the brand identity on the left.

for the campaign, the idea was to go with a redneck/country “Do it” campaign. This utilizes straight-forward language and blunt lines. The main tag lines for the campaign is, “Do___ shit.” This matches the target market of blue collar and general manual labor workers.